Jurnal Komunikasi Korporasi dan Media (JASIMA)
Vol. 4 No. 1 (2023)

Analisis Tingkat Kepuasan Masyarakat Terhadap Program Bank Ramli di Kota Samarinda

Febrianti Soleha (PT. Pertamina Patra Niaga Samarinda)
Erwiantono (Laboratorium Pengembangan Masyarakat Pesisir Samarinda)
Heru Susilo (Laboratorium Ekonomi Sumberdaya Perikanan Samarinda)
Freddy Maryanto (Laboratorium Ekonomi Sumberdaya Perikanan Samarinda)



Article Info

Publish Date
13 Jul 2023

Abstract

Empowerment program that develops the potential of villages around the company's area related to utilization, environmental management, improvement of health facilities and improvement of community skills. The purpose of this study is to improve service providers in improving the quality of service of the Ramli Bank Program. The sampling method used purposive sampling. The data analysis method used descriptive analysis, consumer satisfaction index (CSI), and importance performance analysis (IPA). The results of the analysis showed that the CSI is 84.28%, meaning that consumers are very satisfied with the performance of Bank Ramli Ceseri. IPA analysis showed that the main priority in improvement so that customer satisfaction can be increased by the accuracy of the submission schedule and the realization of the CSR assistance program. While the satisfaction index is 78.44%, meaning that consumers are satisfied with the performance at Bank Ramli Perseka. Efforts to increase the level of customer satisfaction, so it is necessary to make improvements to the existing attributes. IPA analysis showed that the top priority in improvement so that customer satisfaction can increase with the disclosure of information about service procedures.

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Journal Info

Abbrev

jasima

Publisher

Subject

Humanities Computer Science & IT Languange, Linguistic, Communication & Media

Description

Jurnal ini ditujukan untuk memajukan teori dan praktik yang berkaitan dengan segala bentuk ilmu komunikasi. Ini termasuk menyoroti upaya inovatif; memeriksa secara kritis masalah, tren, tantangan, dan peluang yang muncul; dan pelaporan studi dampak di bidang komunikasi. Ruang Lingkup : Komunikasi ...