Research of Accounting and Governance
Vol. 1 No. 1 (2023): January 2023

The Effect of Operational Audit, Internal Control, Implementation of Marketing Strategy and Sales Accounting Information System on Sales Effectiveness

Rachman, Purie Ayu Istiningdyah (Unknown)
Fitri, Hadiati (Unknown)

Article Info

Publish Date
30 Jan 2023

Abstract

The purpose of this study is to see if operational auditing, internal control, marketing strategy implementation, and sales accounting information systems have an impact on sales effectiveness. The research method employed in this study is quantitative. The data was collected using questionnaires, and the analysis method used was multiple linear regression. According to the findings of the study, operational auditing and accounting information systems have a significant impact on sales effectiveness. Internal control has no effect on the effectiveness of sales. Furthermore, the implementation of marketing strategies has an impact on sales effectiveness, but not significantly.

Copyrights © 2023




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
361.707 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Research of Accounting and Governance
Website

Abbrev

rag

Publisher

SAN Scientific

Subject

Economics, Econometrics & Finance

Description

The Research of Accounting and Governance (RAG) is an open-access journal that applies theory developed from accounting and corporate governance research to actual academic-business conditions. Recognizing the intricate relationships between the many areas of business activity, RAG examines various ...