ANALISIS BISNIS STRATEGI PADA BRAND BREAKMACKS DALAM BISNIS BREAKFAST FOOD

Anggita Nur Fatimah (Fakultas Pendidikan Ekonomi dan Bisnis Universitas Pendidikan Indonesia)
Agus Rahayu (Fakultas Pendidikan Ekonomi dan Bisnis Universitas Pendidikan Indonesia)
Puspo Dewi Dirgantari (Fakultas Pendidikan Ekonomi dan Bisnis Universitas Pendidikan Indonesia)

Al Kalam : Jurnal Komunikasi, Bisnis dan Manajemen
Vol 10, No 2 (2023): JULI : AL KALAM JURNAL KOMUNIKASI, BISNIS DAN MANAJEMEN

This research focuses on BreakMacks Brand Business Plan Analysis in the Beakfast Food Business. The research method used is the study of literature, data collection methods and methods of analysis and planning. The data collection method is by conducting field surveys, collecting documents related to business processes, interviews and also benchmarking. The method of analysis and planning used is the Enterprise Architecture approach. The results achieved are Producing system strategy planning and technology that is useful for increasing the company's competitive value in future business competition.