PENGARUH STRUKTUR MODAL, LIKUIDITAS DAN STRATEGI DIVERSIFIKASI DENGAN MENGGUNAKAN UKURAN PERUSAHAAN SEBAGAI VARIABEL MODERATING TERHADAPNILAI PERUSAHAAN Studi Kasus Pada Perusahaan Industri Barang Konsumen Primer Yang Terdaftar di BEI pada Tahun 2018-2021

Desti Marjanah
Swarmilah Hariani (Universitas Mercu Buana)

Jurnal Akuntansi
Vol 11 No 1 (2023): JURNAL AKUNTANSI VOL. 11 NO. 1 JUNI 2023

This study aims to test the influence of Capital Structure, Liquidity, and Diversification Strategy by using Company Size as a Moderating Variable on Company Value. Capital Structure is measured using Debt to Equity Ratio (DER). Liquidity is measured using the Current Ratio (CR). DIversification strategy was measured using the Herfindahl–Hirschman Index (HHI). The size of the company is measured using Ln total Assets. And the dependent variable in this study, namely Company Value was measured using Tobin's Q. The population in this study, namely the Primary Consumer Goods Industry companies listed on the Indonesia Stock Exchange (IDX) in the 2018–2021 period, amounted to 20 companies. The results of this study show that (1) Capital Structure has a significant negative effect on Company Value, (2) Liquidity has a significant negative effect on Company Value, (3) Diversification Strategy has a significant positive effect on Company Value, (4) Company Size is able to moderate the effect of Capital Structure on Company Value, (5) Company Size is able to moderate the effect of Liquidity on Company Value, (6) Company Size is able to moderate influence Diversification Strategy against Company Value.