Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES)
Vol 1 No 1 (2021): Conference on Management, Business, Innovation, Education and Social Sciences (Co

Analisis faktor-faktor Yang Mempengaruhi Booking Intention Melalui Online Travel Agency Dengan Website Quality dan Perceived Value Sebagai Variabel Mediating

Johny Budiman (Universitas Internasional Batam)
Sherlin Sherlin (Universitas Internasional Batam)

Article Info

Publish Date
28 Apr 2021

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis faktor-faktor kunci yang dapat mempengaruhi niat reservasi konsumen memesan hotel luar negeri melalui online travel agency. Metode yang digunakan dalam penelitian ini adalah metode analisis SEM-PLS dengan data survei terkumpul sebanyak 354 responden yang memiliki pengalaman mereservasi hotel luar negeri melalui online travel agency. Hasil uji data statistik telah menunjukan bahwa variabel design dan privacy berpengaruh signifikan terhadap website quality. Variabel price value berpengaruh signifikan terhadap perceived value. Variabel website quality, perceived value, brand image, dan electronic word of mouth berpengaruh signifikan terhadap booking intention. Dan Variabel trust berpengaruh tidak signifikan terhadap booking intention.

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Journal Info
Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES)
Website

Abbrev

combines

Publisher

Universitas Internasional Batam

Subject

Aerospace Engineering Arts Social Sciences Other

Description

Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conducting a research is one of the implementations of Three Pillars of Higher Education that has a crucial role for the development of science, technology, and arts as well as for the improvement of the welfare ...