Jurnal Administrasi Bisnis
VOL 5. NO 005 (2017): JURNAL ADMINISTRASI BISNIS UNSRAT

ANALISIS MARGIN PEMASARAN KOPI BUBUK CAP KELUARGA DI KOTA MANADO

Danny Mukuan (Unknown)

Article Info

Publish Date
18 Oct 2017

Abstract

Kopi Bubuk Cap Keluarga is one of the famous product in the society, sold in package and also able to catch the society’s attention, this coffee also can compete with other benchmark in Sulawesi Utara. Through Marketing Marginal Analysis, this research expected to increase the taste of the product itself, and also the society’s taste to consume Kopi Cap Bubuk Keluarga, therefore increase the expansion of Kopi Bubuk Cap Keluarga especially in Manado.

Copyrights © 2017




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Journal Info
Jurnal Administrasi Bisnis
Website

Abbrev

jab

Publisher

Universitas Sam Ratulangi

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Topik Administrasi Bisnis berkaitan dengan aspek apapun dari Manajemen Sumber Daya Manusia, Pengembangan Bisnis Berkelanjutan, Bauran Pemasaran, Manajemen Produksi, Manajemen Resiko, Keuangan dan Akuntansi termasuk, namun tidak terbatas pada topik berikut: • Keuangan Bisnis • Bisnis Sektor ...