Jurnal IlmiahManajemen, Bisnis dan Ekonomi Kreatif
Vol. 1 No. 1 (2022): Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif

Pengaruh Online Customer Review, Online Customer Rating Dan Kepercayaan Terhadap Keputusan Pembelian Online (Studi Kasus Pada Mahasiswa Feb Universitas Pgri Semarang)

Anna Irma Rahmawati (Universitas PGRI Semarang)

Article Info

Publish Date
27 Dec 2021

Abstract

This study aims to determine the effect of online customer reviews, online customer ratings, and trust on online purchasing decisions at Shopee. The type of research used is quantitative with non-probability sampling method and a sample of 90 respondents who are FEB students at PGRI University Semarang who have used Shopee. Data analysis in this study is using Multiple Linear Regression. The results show that online customer reviews and online customer ratings have no effect on online purchasing decisions, and trust affects online purchasing decisions at Shopee.

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Journal Info
Jurnal IlmiahManajemen, Bisnis dan Ekonomi Kreatif
Website

Abbrev

jibeka

Publisher

Universitas PGRI Semarang

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Aim and Scope of this journal publication is to disseminate the conceptual thoughts or ideas and research results that have been achieved in the area of business, economics, and education JIBEKA: Jurnal Manajemen Bisnis dan Ekonomi Kreatif, particularly focuses on the main problems in the business, ...