Pemberdayaan Pedagang Kecil Untuk Dapat Bertahan Pasca Pandemi Di Kelurahan Cibereum Kecamatan Cisarua Jawa Barat

Winaya Purwanti (Sekolah Tinggi Ilmu Ekonomi Swadaya Jakarta)
Achmad Jaelani (Sekolah Tinggi Ilmu Ekonomi Swadaya Jakarta)
Hastuti Indra Sari (Sekolah Tinggi Ilmu Ekonomi Swadaya Jakarta)
Bambang Santosa (Sekolah Tinggi Ilmu Ekonomi Swadaya Jakarta)
Rachmad Risqy Kurniawan (Sekolah Tinggi Ilmu Ekonomi Swadaya Jakarta)
Asep Saefudin (Sekolah Tinggi Ilmu Ekonomi Swadaya Jakarta)
Henny Risnawati (Sekolah Tinggi Ilmu Ekonomi Swadaya Jakarta)

AMMA : Jurnal Pengabdian Masyarakat
Vol. 2 No. 6 : Juli (2023): AMMA : Jurnal Pengabdian Masyarakat

The COVID-19 pandemic has had a significant impact on the business sector, including small traders in the Cibereum District. Social restrictions, business closures, and shifts in consumer behavior have resulted in decreased income and economic difficulties for these small traders. The purpose of community service activities for small traders in the Cibereum District is to empower them to survive and recover after the pandemic. The outcomes of this community service include improving knowledge and skills. Collaboration between the government, community institutions, and small traders is a key factor in achieving effective empowerment. Utilizing digital technology and online platforms can help small traders overcome geographical limitations, enhance operational efficiency, and expand market reach.