Leksema: Jurnal Bahasa dan Sastra
Vol. 1 No. 2 (2016)

THE IDEOLOGY OF POPULAR CULTURE IN ESTI KINASIH’S 'FAIRISH'

Ellita Permata Widjayanti (Universitas Negeri Jakarta)



Article Info

Publish Date
15 Dec 2016

Abstract

This study aims to investigate the ideology of pop culture in Esti Kinasih’s Fairish teenager literature with descriptive analytical method and is framed based on pop culture and ideology theory. The study was conducted by analyzing the representation of pop culture in the intrinsic elements of the novel and in the dialogues and narrations as well. The elements are then analyzed how they are intertwined to form a particular ideology that is injected to the readers. The result of the analysis shows that the novel contains pop culture which is visible from the colloquial language, the partyculture, the dating culture and the stereotypes of boy/girlfriend, and the idea of how to resolve the problem as well. The ideology found is the idea injection that the artificial culture –although it is outside the norm and appropriateness of Indonesian culture- constitutes something that is reasonable and legitimate to do.

Copyrights © 2016






Journal Info

Abbrev

leksema

Publisher

Subject

Humanities Languange, Linguistic, Communication & Media

Description

Leksema: Jurnal Bahasa dan Sastra (Leksema: Language and Literature Journal) is a double-blind peer-reviewed scholarly journal focusing on disseminating research results and conceptual works from language and literature fields of study by publishing them into scientific articles. The linguistic ...