Jurnal Pembangunan Perikanan dan Agribisnis
Vol 10 No 2 (2023): edisi online

ANALISIS PEMASARAN IKAN PATIN SIAM (Pangasius hypophtalmus) PADA KELOMPOK USAHA BERSAMA KARYA KELUARGA DI KELURAHAN SUNGAI KAPIH KOTA SAMARINDA

Alif Firdaus (Universitas Mulawarman)
Muhammad Syafril (Universitas Mulawarman)
Wahyu Fahrizal (Universitas Mulawarman)



Article Info

Publish Date
31 Jul 2023

Abstract

The study aimed to determine marketing channels, margins, marketing profits, farmer's share, and marketing functions of Siamese catfish (Pangasius hypophtalmus) in Sungai Kapih Village, Samarinda City. The research was carried out from October 2021 to August 2022 at the Karya Keluarga Joint Business Group in Sungai Kapih Village, Samarinda City. The samples used in this study were 10 fishermen members of the Karya Keluarga Joint Business Group and 2 Siamese catfish middlemen. The sampling method used purposive sampling, census, and snowball sampling. The results showed that the marketing channel of siamese catfish formed in Sungai Kapih Village only consisted of one marketing channel pattern, namely the second level marketing channel (2) consisting of fishermen, local collector, and retailer. The total marketing margin obtained is Rp. 15,000/kg. The total marketing profit obtained is Rp. 12,910.87/kg. The farmer's share value obtained is 70% classified as efficient marketing. The marketing functions carried out by each marketing agency are the exchange function, the physical function, and the facility function.

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Journal Info

Abbrev

ojs

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

Focus: Jurnal Pembangunan Perikanan dan Agribisnis: Journal containing scientific writings in the form of research results and review articles from students, lecturers and researchers in the field of fisheries and agribusiness development both from within and from outside the Department of Fisheries ...