JEM: JURNAL EKONOMI DAN MANAJEMEN
Vol 8 No 1 (2022): JEM JURNAL EKONOMI DAN MANAJEMEN

PENGARUH KEPERCAYAAN, KEMUDAHAN DAN HARGA TERHADAP MINAT BELANJA ONLINE

Dedi Susanto (Akademi Komunitas Dharma Bhakti Bangka)

Article Info

Publish Date
28 Jul 2022

Abstract

Nowadays online shopping is no longer a necessity but has become a lifestyle. Especially during the COVID-19 pandemic, with limited mobility so many transactions must be done online. This study aims to determine the effect of trust, convenience, and price on online shopping interest. This study involved 50 respondents involving Alumni of Bina Nusantara University majoring in accounting computerization class of 1997, with data collection methods using questionnaires and data analysis with multiple regression models. The results showed that the variables of trust, convenience, and the price had an effect on online shopping interest.

Copyrights © 2022




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
JEM: JURNAL EKONOMI DAN MANAJEMEN
Website

Abbrev

jem

Publisher

STIE Pertiba Pangkalpinang

Subject

Economics, Econometrics & Finance Social Sciences Other

Description

JEM: Jurnal Ekonomi dan Manajemen presents up-to-date information on literature review and research of Economic and Management science subject, which includes: finance; marketing; information systems; banking; tax, organization studies; human resource management; production management; management ...