The Scientia Law and Economics Review
Vol. 2 No. 1 (2023): The Scientia Law and Economics Review

The Influence of Company Reputation And Employer Branding On Interest In Applying For Jobs

Putri Siptya Lara (Unknown)

Article Info

Publish Date
30 Jun 2023

Abstract

This study aims to determine the influence of company reputation and employer branding on the interest in applying for jobs as alumni of Hasanuddin University Makassar. This research is quantitative research with a survey method. The Population of this study is alumni of Hasanuddin University who are looking for work using the purposive sampling method. The research sample was 80 respondents. The data collection technique is a questionnaire using a Likert scale. Data analysis techniques using computerized SPSS programs. The results of this study show the influence of company reputation and employer branding on the interest in applying for jobs as alumni of Hasanuddin University Makassar.

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Journal Info
The Scientia Law and Economics Review
Website

Abbrev

sler

Publisher

Scientia Integritas Utama

Subject

Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

Description

The Scientia Law and Economics Review (SLER) is a refereed journal published two a year. It maintains the highest scholarly standards and simultaneously endeavors to publish international work accessible to the full range of members in the SLER, which includes practicing lawyers, consulting ...