Applied Business and Administration Journal (ABAJ)
Vol. 1 No. 3 (2022): Applied Business in MSME

Perancangan Dan Pembuatan Digital Promosi Berbasis Web Untuk Malvariota

Delia Ananda Rahmawati (Politeknik Negeri Bandung)



Article Info

Publish Date
07 Jan 2023

Abstract

Promotional activities are very important in running a business to market goods or services. Now online is getting tougher so companies need to increase their promotions. Business competitors online especially similar products, could be the main reason for the decline in Malvariota's sales. In order to survive in the midst of online efforts are being made to design and create web-based digital promotions using the Content Management System (CMS) WordPress. The plugins used are Elementor and Yoast SEO. This project has been piloted by interviewing the owners of Malvariota and distributing questionnaires to users. From the results of the interview, it shows that the website has been assessed as very good and in accordance with the needs. The results of the questionnaire show that each question indicator falls into the good and very good categories with respondents' opinions tending to be uniform.

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Journal Info

Abbrev

abaj

Publisher

Subject

Economics, Econometrics & Finance

Description

Applied Business and Administration Journal is scientific journal published by Ebiz Prima Nusa. Applied Business and Administration Journal (ABAJ) aims to be a space for developing applied business science and administration as well as management. ABAJ is a medium for researchers, academicians, ...