Manis : Jurnal Manajemen dan Bisnis
Vol 3 No 1 (2019): MANIS : Jurnal Manajemen dan Bisnis

MENGELOLA KEUNGGULAN POSITIONING TOKO (STORE POSITIONING ADVANTAGE) (STUDI EMPIRIS : HYPERMART AMBON)

Els Jossi Kliwas (Universitas Pattimura)
R. H. Sitaniapessy (Universitas Pattimura)
S. Saptenno (Universitas Pattimura)

Article Info

Publish Date
14 Aug 2019

Abstract

This study aims to test and analyze the effect of promotional discounts onstore image differentiation and store positioning advantage and its impact on theperformance of Ambon Hypermart stores. The sample in this study are consumerswho have visited Ambon Hypermart. Data was collected through distributingquestionnaires to 150 respondents using purposive sampling technique. While thedata analysis (Path Analysis).The results show that Promotional discounts have a positive andsignificant influence on Store Image Differentiation and Store PositioningAdvantages. It was also found that Store Image differentiation and StoreAdvantages had a positive and significant effect on the Performance of AmbonHypermart Store.

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Journal Info
Manis : Jurnal Manajemen dan Bisnis
Website

Abbrev

manis

Publisher

Universitas Pattimura

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Manis: Jurnal Manajemen dan Bisnis is an academic journal published by the Pattimura University S1 Management Study Program Unpatti in collaboration with APSMBI. Manis aims to promote innovative thinking in the field of management and other related fields. This journal focuses primarily on promoting ...