Manis : Jurnal Manajemen dan Bisnis
Vol 4 No 1 (2020): MANIS : Jurnal Manajemen dan Bisnis

THE EFFECT OF ONLINE PROMOTION, PRICE. AND PACKAGING ON SALES COMPETITIVENESS OF CULINARY PRODUCTS IN AMBON CITY AGAINST THE COVID-19 PANDEMIC

Silfiena Siahainenia (Universitas Pattimura)
Erlinda Tehuayo (Universitas Pattimura)
Grace H. Tahaparry (Universitas Pattimura)

Article Info

Publish Date
10 Aug 2020

Abstract

The research aims to analyze the effect of online promotion, price, and packaging on sales competitiveness. The number of respondens are 100 peoples and the sampling method is purposive sampling in which the sampling are businessmen who live in Batu Gajah, Waihaong, Benteng, and Batu merah Village, Ambon City. The research instrument uses Likert Scale to measure the response of respondents. The analysis tool used is multiple regression. The results show that online promotion, price, and packaging have a posititif effect on sales competitiveness.

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Journal Info
Manis : Jurnal Manajemen dan Bisnis
Website

Abbrev

manis

Publisher

Universitas Pattimura

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Manis: Jurnal Manajemen dan Bisnis is an academic journal published by the Pattimura University S1 Management Study Program Unpatti in collaboration with APSMBI. Manis aims to promote innovative thinking in the field of management and other related fields. This journal focuses primarily on promoting ...