Jurnal Masyarakat Religius dan Berwawasan
Vol 2, No 1 (2023): Masyarakat Religius dan Berwawasan

Utilization of Promotional Videos for Harum Badariak Barandang Peanuts in Pariangan Sub-district on YouTube Social Media.

Refika Mastanora (UIN Mahmud Yunus Batusangkar)
Andi Melta (Universitas Hasanudin Bengkulu)

Article Info

Publish Date
28 Aug 2023

Abstract

This community service is motivated by the suboptimal promotion of the barandang peanuts as an iconic product in Nagari Sawah Tangah, Pariangan Sub-district. Some identified problems include Production Challenges, Marketing Management, and Promotion. The Community Service Team focuses on utilizing promotional media through social media, particularly YouTube. The results obtained after creating promotional videos showed an increase in sales from 30 packages per day to 50 packages per day. It can be inferred that the utilization of videos is necessary to reach potential buyers both within and outside the region

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Journal Info
Jurnal Masyarakat Religius dan Berwawasan
Website

Abbrev

marawa

Publisher

Universitas Islam Negeri Mahmud Yunus Batusangkar

Subject

Religion Humanities Decision Sciences, Operations Research & Management Environmental Science Social Sciences

Description

Jurnal MARAWA: Jurnal Masyarakat Religius dan Berwawasan, with ISSN - (Print) and 2962-1461 (Online) is aimed at spreading the research results conducted by academicians, researchers, and practitioners in the field of service community. The journal is published periodically twice a year, i.e., every ...