Moneta: Jurnal Manajemen & Keuangan Syariah
Vol 2 No 1 (2023): MONETA : Jurnal Manajemen dan Keuangan Syariah

PENGARUH SERTIFIKASI HALAL DAN HARGA TERHADAP KEPITUSAN PEMBELIAN (STUDI KASUS PADA ICE CREAM MIXUE CICERI KOTA SERANG)

Mutamimah, Fadhilatul (Unknown)
Mat’atul Ainiyah (Unknown)
Reza Syah Fahlefi (Unknown)
Henny Saraswati (Unknown)
Budi Sudrajat (Unknown)
Wahyu Hidayat (Unknown)

Article Info

Publish Date
03 Sep 2023

Abstract

This study examines the impact of pricing and halal certification on purchasing decisions using the case study of Ice Cream Mixue Ciceri Serang. The study's population consisted of 40 individuals, all genders, between the ages of 15 and 30, who had purchased ice cream mixue. Data was acquired by distributing questionnaires to 40 respondents. According to study, shoppers' decisions about Ice Cream Mixue Ciceri Serang have a positive and considerable impact on price and halal certification.

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Journal Info
Moneta: Jurnal Manajemen & Keuangan Syariah
Website

Abbrev

Moneta

Publisher

Institut Agama Islam Negeri Parepare

Subject

Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal Moneta : Jurnal Manajemen dan Keuangan Syariah terbit secara berkala, dua kali setahun yaitu bulan Mei dan November. Jurnal Manajemen dan Keuangan Syariah menyediakan forum penyebaran aplikasi teori dan penelitian di semua bidang Manajemen dan Keuangan , Berikut ruang lingkup pembahasan dalam ...