Jurnal Litbang Kota Pekalongan
Vol. 21 No. 1 (2023)

STRATEGI PEMASARAN PRODUK DAN LAYANAN UPTD BALAI PELAYANAN DAN SAINTIFIKASI JAMU (BPSJ) KOTA PEKALONGAN

Parasamya Dewi Cipta (Universitas Pekalongan)
Danang Satrio (Universitas Pekalongan)

Article Info

Publish Date
31 Jul 2023

Abstract

This study aims to analyze strategies marketing products and services at UPTD BPSJ Pekalongan City. Nowadays, when most people prefer new products, promoting traditional products, especially UPTD BPSJ Pekalongan City, is difficult. This research employed a descriptive qualitative method.The analysis was conducted at UPTD BPSJ Pekalongan City. The results of the study show that the success of the marketing strategy of UPTD BPSJ Pekalongan City products and services is by doing a combination of conventional and digital promotions. Keywords: Marketing strategy, traditional products

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Journal Info
Jurnal Litbang Kota Pekalongan
Website

Abbrev

litbang

Publisher

Badan Perencanaan Pembangunan, Penelitian dan Pengembangan Daerah Kota Pekalongan

Subject

Agriculture, Biological Sciences & Forestry Computer Science & IT Public Health

Description

Jurnal Penelitian dan Pengembangan Kota Pekalongan merupakan laporan penelitian atau penelaahan terhadap karya-karya ilmiah yang ditulis oleh para pakar dalam bidang persoalan yang dipelajari. Penyusunan jurnal dilaksanakan oleh Dewan Redaksi sebagai wahana untuk mendokumentasikan laporan penelitian ...