Journal of Innovation in Business and Economics
Vol. 3 No. 02 (2019): Journal of Innovation in Business and Economics

Assessing the Motives and Gratification of Virtual Community

Widayat Widayat (Management Department, Universitas Muhammadiyah Malang)



Article Info

Publish Date
31 Dec 2019

Abstract

The objective of this study was to identify the pillars of the existence of virtual community groups through the motive and gratification theory approach. The data were collected using Google form and being sampled with a nonprobability technique. The data were analyzed using factor analysis employing Jeffrey’s Amazing Statistics Program (JASP) software. The result showed that the satisfaction obtained encourages the fulfillment of social obligations and respect. The act of giving one another, fostering a sense of philanthropy, spreading useful information to meet the needs of the basic non-physical, then move to meet the higher requirements, social, religious motivation and reaching higher needs, to worship and get the reward from God. The literature also reveals that virtual groups can meet specific work needs on aspects of effectiveness and efficiency.

Copyrights © 2019






Journal Info

Abbrev

jibe

Publisher

Subject

Economics, Econometrics & Finance

Description

The Journal of Innovation in Business and Economics (JIBE) is published by the Department of Economics and Business at University of Muhammadiyah Malang in 2017. Previously this journal was known as Jurnal Media Ekonomi that was initially published in 2000. In 2011 until 2016, this journal was ...