Journal Research of Social Science, Economics, and Management
Vol. 2 No. 12 (2023): Journal Research of Social Science, Economics, and Management

The Impact Of Peer To Peer Lending And Payment Gateways On Msme Performance Is Moderated By Product Innovation

Ayu Dannisa Sarah Mudmainah (085156448011)
Kustiadi Basuki (rogram Studi Manajemen, Universitas 17 Agustus 1945 Jakarta, Indonesia)



Article Info

Publish Date
12 Jul 2023

Abstract

This study aims to examine the effect of peer to peer lending and payment gateways on MSME performance moderated by product innovation. The population in this study were SMEs in the Tanjung Priok sub-district with a total sample of 150 and sampling using purposive sampling. Data analysis uses Smart-PLS 4 which has the result that peer to peer lending has a positive and significant effect on MSME performance. Payment gateway has a positive and significant effect on MSME performance. Product innovation has a positive and significant effect on the performance of SMEs. Innovation moderation has a positive and significant effect that strengthens the influence of peer to peer lending on MSME performance. Innovation moderation has a significant positive effect and strengthens the influence of payment gateways on MSME performance.

Copyrights © 2023






Journal Info

Abbrev

jrssem

Publisher

Subject

Environmental Science

Description

The Journal Research of Social Science, Economics, and Management is a double-blind peer-reviewed academic journal and has open access to social and scientific fields. The journal is published monthly once by CV. Publikasi Indonesia. The Journal Research of Social Science, Economics, and Management ...