International Journal of Financial and Investment Studies
Vol 2 No 1 (2021): APRIL 2021

THE INFLUENCE OF DEMOGRAPHY, SOCIAL MEDIA, RISK ATTITUDE, AND OVERCONFIDENCE ON THE FINANCIAL LITERACY OF USERS SOCIAL MEDIA IN SURABAYA

Rizon Rizon (Petra Christian University)
Njo Anastasia (Petra Christian University)
Evelyn Evelyn (Petra Christian University)

Article Info

Publish Date
21 Sep 2021

Abstract

This study aims to examine the influence of demography, social media, risk attitude, and overconfidence on the financial literacy of users of social media in Surabaya. The sample used in this study amounted to 300 respondents. Data were collected using a online questionnaire via Google Form. The data analysis method used in this study is PLS. The analysis test results show that there is an effect of demography, social media, risk attitude, and overconfidence on users' financial literacy in Surabaya.

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Journal Info
International Journal of Financial and Investment Studies
Website

Abbrev

ijfis

Publisher

Universitas Kristen Petra Surabaya

Subject

Economics, Econometrics & Finance

Description

International Journal of Financial and Investment Studies (IJFIS) e-ISSN: 2745-3952 is a peer-reviewed journal that aims at the dissemination and advancement of research in the areas of economics and finance with a specific focus on financials and investments. The aim of the Journal is to provide a ...