Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Vol 5 No 6 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah

Peranan Strategi Pemasaran Dalam Upaya Peningkatan Penjualan Produk UMKM Yogyakarta

Willy Adimas Rahmawan (Universitas Sarjanawiyata Tamansiswa Yogjakarta)
Lukman Dwi Rismanto (Universitas Sarjanawiyata Tamansiswa Yogyakarta)
Muinah Fadhilah (Universitas Sarjanawiyata Tamansiswa Yogjakarta)

Article Info

Publish Date
14 Aug 2023

Abstract

This research was conducted to find out the marketing strategy implemented by UMKM Yogyakarta by utilizing technology in the era of society 5.0. This study uses the BCG analysis method whose data comes from MSME financial statements. The results obtained show that marketing through social media is the right technique for UMKM Yogyakarta.

Copyrights © 2023




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Website

Abbrev

alkharaj

Publisher

Institut Agama Islam Nasional Laa Roiba Bogor

Subject

Economics, Econometrics & Finance Social Sciences

Description

AL-KHARAJ: The Journal of Islamic Economics, Finance & Business is a scientific journal published by the Center for Research and Strategic Studies (PRKS) of the Institute of Islamic Religion (IAI) National Laa Roiba Bogor. This journal contains scientific papers from academics, researchers and ...