Pengaruh Religiusitas dan Pengetahuan Produk Halal pada Minat Pembelian Produk E-commerce pada Mahasiswa UIN Jawa Timur

Moh Holilur Rohman (Universitas Islam Negeri Maulana Malik Ibrahim Malang)
Lifia Lifia (UIN Maulana Malik Ibrahim Malang, Indonesia)
Muhammad Haris Hidayatulloh (UIN Maulana Malik Ibrahim Malang, Indonesia)

Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Vol 6 No 1 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah

Interest in buying in Indonesia is very important in the world of e-commerce every year increasing from 2017 there were 70.8 million to predictions for 2024 as many as 189.6 e-commerce users, this is not spared by students where the electronic world dominates, namely university students spread across Indonesia, 100% Islamic students are at UIN. The purpose of this study was to see halal labeling as mediation in buying interest in e-commerce products with religiosity and knowledge of halal products as variable Z by using the SmartPLS analysis tool. The results of this study show that the mediation aspect of halal labeling on religion has a full mediation effect, while halal labeling has a partial mediation effect on the interest in buying e-commerce products in UIN students in East Java. Meanwhile, religiosity has no effect on purchase intention with a t-statistic value of 1.430 <1.96 and a p-value of 0.153 > 0.05. on aspects of religiosity. Keywords: Religiosity, Knowledge of Halal Products, Purchase Intention.