Imara: Jurnal Riset Ekonomi Islam
Vol 5, No 2 (2021): IMARA:JURNAL RISET EKONOMI ISLAM

THE EFFECT OF ISLAMIC SERVICE QUALITY, BANKING IMAGE AND CORPORATE SOCIAL RESPONSIBILITY TOWARDS CUSTOMER LOYALTY WITH CUSTOMER SATISFACTION AS INTERVENING VARIABLES

Vita Nur Janah (Jurusan Perbankan Syariah, Fakultas Ekonomi dan Bisnis Islam, IAIN Salatiga)
Iskandar Iskandar (Unknown)



Article Info

Publish Date
29 Dec 2021

Abstract

The purpose of this study was to determine the effect of Islamic servis quality, banking image and corporate social responsibility on customer loyalty with satisfaction as an intervening variable (case study of BPRS Sukowati Sragen customer). This study uses quantitative methods aimed at obtaining results from field data with existing theories. Samples were obtained as many as 100 respondents of BPRS Sukowati Sragen customers with accidental sampling technique. The data in this study are primary data obtained from respondents by filling out a questionnaire. Data analysis using instrument test, multiple regression analysis test, instrument test, classical assumption test and Path Analysis test with the help of SPSS version 25. The results of this study conclude that the quality of Islamic services has a positive and significant effect on customer loyalty. Banking image has a positive and significant effect on customer loyalty. CSR has a positive and significant effect on customer loyalty. The quality of Islamic services has a positive and significant effect on satisfaction. Banking image has a positive and significant effect on satisfaction. CSR has a positive and significant effect on satisfaction. Satisfaction is able to mediate all independent variables.

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Journal Info

Abbrev

jurei

Publisher

Subject

Religion Economics, Econometrics & Finance Environmental Science

Description

Imara with ISSN 2599-0985 (Print) and 2622-1918 (Online) is a journal published by the Universitas Islam Negeri Mahmud Yunus Batusangkar managed Faculty of Islamic Economics and Business UIN Mahmud Yunus Batusangkar. This is a pree-reviewed professional journal with an editorial board of scholars in ...