Jurnal Samudra Ekonomi dan Bisnis
Vol 14 No 3 (2023): JSEB

Orientasi Kewirausahaan terhadap Keunggulan Bersaing dan Kinerja UMKM

Nst, Alfazrin (Unknown)
Siregar, Musannip Efendi (Unknown)
Pitriyani, Pitriyani (Unknown)

Article Info

Publish Date
19 Aug 2023

Abstract

The study aims to analyze the effect of entrepreneurial orientation on competitive advantage and the performance of SMEs. This research was conducted on clothing retail store owners in the Labuhanbatu Regency area. The sample used was 130 respondents using non-probability methods in the form of incidental and purposive sampling. In this study using normality test techniques and path analysis with the help of the Amos software application. The results of this study found that entrepreneurial orientation proved to have a positive and significant effect on competitive advantage; entrepreneurial orientation is proven to have a positive and significant effect on the performance of MSMEs; as well as, competitive advantage has proven to have a positive and significant effect on performance of MSME.

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Journal Info
Jurnal Samudra Ekonomi dan Bisnis
Website

Abbrev

jseb

Publisher

Universitas Samudra

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

FOCUS Jurnal Samudra Ekonomi dan Bisnis (JSEB) focused on economics, business and management studies and present developments through the publication of research articles, research report, and book reviews. Languages used in this journal are Indonesia and English. SCOPE Jurnal Samudra Ekonomi ...