Jurasik (Jurnal Riset Sistem Informasi dan Teknik Informatika)
Vol 8, No 2 (2023): Edisi Agustus

Klasifikasi Kepuasan Pelanggan Terhadap Platform E-Commerce dengan Metode K–Nearest Neighbor (K-NN)

Halim, Tio Novian (Unknown)
Martin, Ryan (Unknown)
Hutasoit, Rista Kesia Br (Unknown)
Aisyah, Siti (Unknown)



Article Info

Publish Date
21 Aug 2023

Abstract

This study aims to determine customer satisfaction, towards e-commerce platforms. E-commerce is a platform that can make various types of payments and purchases online from a smartphone. This research is a quantitative approach using survey techniques, namely by distributing questionnaires. The data used uses primary data in the form of a questionnaire obtained through google form. Sampling using Convenience Sampling technique so that a research sample of 1001 respondents was obtained. Data processing in this study using the K-Nearest Neighbor (K-NN) method, the results showed that customer satisfaction had a significant effect on e-commerce both partially. based on training and data processing calculations of the K-NN model, the two best e-commerce were obtained according to the respondents' assessment, namely Shopee and TokoPedia, with a percentage of Shopee 82.98% of 779 total respondents and TokoPedia 80.30% of 133 total respondents.

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Journal Info

Abbrev

jurasik

Publisher

Subject

Computer Science & IT Decision Sciences, Operations Research & Management

Description

JURASIK adalah jurnal yang diterbitkan oleh LPPM STIKOM Tunas Bangsa Pematangsiantar yang bertujuan untuk mewadahi penelitian di bidang Sistem Informasi dan Teknik Informatika. JURASIK (Jurnal Riset Sistem Informasi dan Teknik Informatika) adalah jurnal ilmiah dalam ilmu komputer dan informasi yang ...