Jurnal Bisnis dan Kewirausahaan (Journal of Business and Entrepreneurship)
Vol. 11 No. 1 (2023): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (May 2023 Edition)

MARKETING STRATEGY TO INCREASE SALES OF YUASA BATTERY BRAND AT CV HARKAT FAWWAZ SEJAHTERA

Rizky, Afrisandi Fatur (Unknown)
Sabir, Muh (Unknown)

Article Info

Publish Date
14 Jul 2023

Abstract

This study aims to determine the marketing strategies that need to be implemented and prioritized to increase sales of Yuasa brand batteries at CV Harkat Fawwaz Sejahtera. This research uses a descriptive method. In this study the data collection techniques used were observation, questionnaires, and documentation. To find out the future marketing strategy, the data analysis instrument used is Importance Performance Analysis (IPA). The results of this study indicate that the strategy that needs to be implemented is that the company needs to implement a warranty and return system and also provide discounts to consumers. In addition, the company must also increase sales promotion from various promotional media and the need for a delivery system and time discipline.

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Journal Info
Jurnal Bisnis dan Kewirausahaan (Journal of Business and Entrepreneurship)
Website

Abbrev

JOBE

Publisher

Universitas Sampoerna

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

Description

The Journal of Business and Entrepreneurship (JoB&E) is the official journal of the Faculty of Business, Sampoerna University, with a frequency of publishing two times per year, in May and November. JoB&E is a double blind peer-reviewed journal devoted to the publication of original papers. We ...