Jurnal Ipteks Terapan : research of applied science and education
Vol. 17 No. 3 (2023): Jurnal Ipteks Terapan

THE EFFECT OF INFLUENCERS IN DIGITAL MARKETING ON PURCHASE DECISIONS OF UNPRI STUDENTS USING SKINCARE PRODUCTS

Bella Tobing (Universitas Prima Indonesia)
Willy Mulia Panjaitan (Universitas Prima Indonesia)
Mohd. Nawi Purba (Universitas Prima Indonesia)

Article Info

Publish Date
07 Sep 2023

Abstract

In today's era, there are more and more marketing technologies that make it easy to market the products you want to market. Influencers and digital marketing are currently popular and widely used. The context of this research is to find out how influencers in digital marketing influence purchasing decisions of UNPRI students who use skincare products using qualitative methods. Where to find , analyze , record and describe subject perspectives by observing and interviewing UNPRI students who use skincare. It can be concluded that influencers in digital marketing help UNPRI students to be able to find information, evaluate, choose and use the skincare products they want to use, but they must do research that is accurate about the skincare products used

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Journal Info
Jurnal Ipteks Terapan : research of applied science and education
Website

Abbrev

jit

Publisher

Lembaga Layanan Pendidikan Tinggi Wilayah X

Subject

Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Electrical & Electronics Engineering Energy Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Physics Public Health Veterinary Other

Description

The journal focuses on publishing unpublished original research results anywhere such as: the research result on applied science and education such as: curriculum development and learning, character education, technology and instructional innovation, and learning evaluation. the research result on ...