International Journal of Entrepreneurship, Business, and Creative Economy
Vol. 3 No. 2 (2023): July

Tourist Engagement and Destination Loyalty Among Local Visitors in the Philippines

Parilla, Eric S (Unknown)



Article Info

Publish Date
31 Jul 2023

Abstract

This research aims to establish the relationship between the five components of engagement and the destination loyalty of 1,400 local visitors in the province of Ilocos Norte. Enthusiasm, attention, absorption, interaction, and identification were the variables of this study. The study included structural equation modeling and a questionnaire tailored to the pandemic-related alterations. The results of the inquiry demonstrated this zeal. Attention, interaction, and identification were the factors that influenced destination loyalty. Interaction has the greatest impact on a visitor's loyalty to a place; consequently, it is advised to improve this component. In addition, the report recommends that the provincial government and local tourism officials do more research to identify potential discrepancies between male and female visitor reactions.

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Journal Info

Abbrev

ijebce

Publisher

Subject

Humanities Economics, Econometrics & Finance Social Sciences

Description

Topic included in the journal are: Entreprenuship spesific topic cover but not limited to: Strategic dimensions of growth, The entrepreneur as manager of a growing company, Financing company growth, Internationalization and growth, The acquisitions process of a growing company, Teaching ...