PENGUATAN BRANDING DAN PROMOSI DESA WISATA NGIDAM MUNCAR MELALUI EKSISTENSI WEBSITE

Andika Drajat Murdani (Ilmu Hubungan Internasional, Universitas Slamet Riyadi)
Haryo Kusumo Aji (iLmu Komunikasi, Universitas Slamet Riyadi,)
Wirid Winduro (Ilmu Administrasi Negara, Universitas Slamet Riyadi)

JMM (Jurnal Masyarakat Mandiri)
Vol 6, No 4 (2022): Agustus

Abstrak: Pengembangan desa wisata dianggap mampu menunbuhkembangkan ekonomi masyarakat pedesaan secara lebih merata, sesuai dengan agenda prioritas sektor pariwisata Indonesia. Hal inilah yang ditangkap oleh Desa Muncar, dengan langkah mengembangkan Desa Wisata Ngidam Muncar. Namun, terdapat keterbatasan dalam branding dan promosi desa, terutama melalui website, karena keterbatasan kapabilitas tim BUMDes Muncar Makmur. Kegiatan pengabdian ini bertujuan membangun website untuk menguatkan branding dan promosi Desa Wisata Ngidam Muncar, serta memberikan pelatihan pengelolaan website, agar website dapat eksis dengan pengelolaan mandiri. Metode yang dilakukan melalui pelatihan, praktikum dan pendampingan. Mitra utama adalah Pemerintah Desa Muncar. Pelatihan branding dan promosi secara umum diberikan kepada perangkat desa secara umum, terutama Pokdarwis, sementara pelatihan, praktikum dan pendampingan pengelolaan website secara khusus dengan BUMDes Muncar Makmur sebagai pihak yang bertugas menangani promosi digital. Kegiatan menghasilkan sebuah website yang dikemas dengan skema branding khas desa wisata, dan peningkatan softskill peserta dalam branding dan promosi, termasuk pengelolaan website.Abstract: The development of tourist villages is considered to develope the rural communities economic, in accordance with the priority agenda of the Indonesian tourism sector. Muncar Village captured by developing the Ngidam Muncar Tourism Village. However, there are weaknesses in village branding and promotion, especially through the website, due to the limited capability of the Muncar Makmur BUMDes team. This activity aims to build a website to strengthen Ngidam Muncar branding and promotion, by providing website management training. The method implemented through training, practicum and mentoring. The main partner is the Muncar Village Government. Branding and promotion training are generally given to village officials in general, especially Pokdarwis, while training, practicum and website management assistance are specifically with BUMDes Muncar Makmur as the party in charge of handling digital promotions. The activity success to produce a website that is packaged with a typical tourist village branding scheme, and increases the soft skills of participants in branding and promotion, including website management.