Jurnal Studi Komunikasi
Vol. 7 No. 2 (2023)

Biculturalism Badui people's identity: a case study on Seba Badui 2023

R. Nia Kania Kurniawati (Universitas Sultan Ageng Tirtayasa)
Liza Diniarizky Putri (Universitas Serang Raya)
Ichsan Adil Prayogi (Padjadjaran University)
Dian Wardiana Sjuchro (Universitas Padjadjaran)
Ramon K. Santos III (Singidunum University)



Article Info

Publish Date
30 Jul 2023

Abstract

This research discusses how an indigenous community assimilates two divergent cultures in the wake of Globalisation, specifically focusing on the influence of technology. The subject of this study is the Baduis people of Banten. Drawing upon McLuhan's media ecology theory, this qualitative research adopts a case study approach. The research centres on the Badui people, focusing on the Baduy Seba activities that transpired in April 2023. The primary aim is to examine how this Indigenous society, which initially resisted technology, eventually engages in the process of cultural acculturation. The findings of this study reveal that the Banten Baduis people demonstrate a reserved demeanour in the face of Globalisation's influence, choosing to embrace change cautiously while still preserving their core values. This cautious and adaptive attitude of the Baduis people towards the swift influence of technology reflects their biculturalism, where they successfully blend their traditional customs with aspects of the modern world.

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Journal Info

Abbrev

jsk

Publisher

Subject

Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

Description

Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies), one of the journals published by Faculty of Communications Science Dr. Soetomo University, was established in January 2017. Jurnal Studi Komunikasi a double blind peer-reviewed journal, explores critical and constructive ...