Randwick International of Social Science Journal
Vol. 4 No. 3 (2023): RISS Journal, July

Post-Pandemic Society: Case Study of Gunungkidul Regency in Digital Tourism Transformation

Adinda Aulia Hafizha (Department of International Relations, Universitas Pembangunan Nasional Veteran Jakarta, Jakarta, Indonesia)
Hanifah Fadhilah (Department of International Relations, Universitas Pembangunan Nasional Veteran Jakarta, Jakarta, Indonesia)
Innayah Yanwari (Department of International Relations, Universitas Pembangunan Nasional Veteran Jakarta, Jakarta, Indonesia)
Diaz Prameswara (Department of International Relations, Universitas Pembangunan Nasional Veteran Jakarta, Jakarta, Indonesia)
Nisaul Fariziyah Azziyad (Department of International Relations, Universitas Pembangunan Nasional Veteran Jakarta, Jakarta, Indonesia)
Sophiana Widiastutie (Department of International Relations, Universitas Pembangunan Nasional Veteran Jakarta, Jakarta, Indonesia)



Article Info

Publish Date
31 Jul 2023

Abstract

This study aims to determine the government’s role and the digitalization process in the Gunungkidul tourism sector and its impact on the surrounding community after the COVID-19 pandemic. Using a qualitative research method with case study approach, data is collected through literature studies of relevant articles, documents, and scientific works to then carry out an in-depth interpretation analysis. The results of the study show that the Gunungkidul government's digitization program which consists of the #IniGunungKidul - The Ultimate Hidden Gem campaign, the regional digitalization acceleration program through a digital economic ecosystem, and training for business actors has achieved excellent success. Throughout 2022, there has been an increasing trend of Gunungkidul tourists and in the same year, the poverty rate for the Gunungkidul has decreased by 2% compared to the previous year. It can be concluded that the government's consistency in implementing digitization of tourism can restore the Gunungkidul economy and at the same time creating a new, technologically literate post-pandemic society.

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Journal Info

Abbrev

rissj

Publisher

Subject

Humanities Social Sciences

Description

The RISS Journal publishes research and analysis papers in the fields of social science include humanities such as anthropology, business studies, communication studies, corporate governance, criminology, history, culture, cross-cultural studies, ethics, education, economy, geography, philosophy, ...