Bima Journal : Business, Management and Accounting Journal
Vol. 4 No. 2 (2023)

Influence of Location, School Quality, and Promotion on Students' Decisions in Continuing Levels at SMK Mataram Semarang

Riyono, Riyono (Unknown)
Ristanto, Hesti (Unknown)
Susilo, Bambang Widjanarko (Unknown)

Article Info

Publish Date
10 Oct 2023

Abstract

This study aims to determine the effect of location, school quality, and promotion on student decisions. The population in this study were all 10th grade students of SMK Mataram Semarang from 4 majors, namely culinary, fashion, hospitality, and automotive. Of the 220 students, the researchers required 146 students as a sample using the solvency formula.The results of this study can be concluded that: Location has no significant positive effect on student decisions, school quality has a significant positive effect on student decisions, and Promotion has a significant positive effect on student decisions.

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Journal Info
Bima Journal : Business, Management and Accounting Journal
Website

Abbrev

bima

Publisher

Perkumpulan Dosen Muda Bengkulu

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

BIMA Journal is a scientific communication media which is issued by PDM Bengkulu. It is the contribution to the development of social science, business, accounting, and economy which is divided into the English Language which contains research results, literature review, field cases, or concepts. ...