Optimalisasi Strategi Pemasaran Digital FREEIDEA Entertainment dalam Pengelolaan Branding BENDLANCAR: Perspektif Komunikasi dan Dakwah

Nur Yasin (Institut Agama Islam Negeri Kediri)
Fairizal Rahman (Institut Agama Islam Negeri Kediri)
Reza Rizky Fauzi (Institut Agama Islam Negeri Kediri)
Irfan Fathurahman (Institut Agama Islam Negeri Kediri)
Rendy Fuad Husain (Institut Agama Islam Negeri Kediri)
Muhammad Rizky Kurniawan (Institut Agama Islam Negeri Kediri)
Mochamad Dinar Yoga Pratama (Institut Agama Islam Negeri Kediri)

KOMUNIDA: Media Komunikasi dan Dakwah
Vol 13 No 1 (2023): Komunida: Media Komunikasi dan Dakwah

This study describes the strategy of FREEIDEA Entertainment in the branding management of clients and to be able to share their knowledge and experiences in the field of digital communication and marketing. In addition, this research was conducted with the aim of knowing and understanding the digital marketing strategies implemented by FREEIDEA Entertainment in managing brands. This research will also be a reference for sharing knowledge in concept development of digital marketing as well as research related to marketing in the digital field. This study uses qualitative research with a case study approach and constructivism paradigm. This study explores digital marketing and discusses it using a brand perspective, so this research will present a different angle of explanation, namely a digital marketing consultant. FREEIDEA Entertainment is one of the companies engaged in the digital marketing consultant in Kediri City. FREEIDEA Entertainment always applies accurate and precise strategies when doing digital marketing for its clients. This study finds that FREEIDEA Entertainment uses digital media channels, the SOSTAC strategy, and improves performance and evaluation in managing brands.