Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri
Vol. 8 No. 2 (2023): September

The Influence of Beauty Vlogger as A Marketing Influencer, Brand Trust and Brand Image on The Decision to Purchase Ms Glow Beauty Product in The Shopee Marketplace

Irawan, Muhammad Rizal Nur (Unknown)

Article Info

Publish Date
30 Sep 2023

Abstract

This research aims to determine how Powerhouse Advertising, Brand Trust, and Brand Picture influence Purchase Choices to some extent—this type of quantitative descriptive research. Respondents are Shopee users of the Faculty of Economics, Lamongan Islamic University. Purposive sampling was used to select samples. The results showed that simultaneously, beauty vloggers had a significant effect on Brand Trust Purchase Decisions, the most dominant influence on MS Glow Beauty Product Purchase Decisions in the Shopee Marketplace.

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Journal Info
Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri
Website

Abbrev

ekonika

Publisher

Universitas Kadiri

Subject

Economics, Econometrics & Finance

Description

Ekonika : Jurnal Ekonomi Universitas Kadiri publish by Faculty of Economics, Universitas Kadiri. The Journal of Ekonika first appeared in March of 2016. The journal is published twice a year, in April and September. Ekonika is a national scientific journals are open to seeking innovation, creativity ...