Pengaruh Bauran Pemasaran Terhadap Kepuasan Pelanggan Pada Toko Baju Muslim Kota Kendari

Andi Azwar Anas Idris (Pogram Studi Kewirausahaan, Institut Teknologi dan Bisnis Muhammadiyah Kolaka)

Jurnal Inovasi Sains dan Teknologi (INSTEK)
Vol. 6 No. 2 (2023): Edisi Agustus Tahun 2023 Jurnal Inovasi Sains dan Teknologi (INSTEK)

This study investigates the impact of marketing factors on the level of customer satisfaction in X Kendari Muslim fashion store. The results of the analysis show that products have a positive and significant influence on customer satisfaction. Higher product quality contributes to increased customer satisfaction. In addition, price also has an important impact; when the price matches the value of the product, customer satisfaction increases. Store location also plays a crucial role in customer satisfaction. Strategically located stores result in greater satisfaction. Promotion also has a significant positive influence, with the implementation of good promotions able to increase customer satisfaction.