Jurnal Asia Pacific Studies
Vol 7 No 1 (2023): Januari - Juni 2023

IRs PUBLIC DIPLOMACY STRATEGY OF INDONESIA: CASE STUDY INDOMIE GASTROIPLOMACY: public diplomacy

Laode Muhamad Fathun (UPNVJ)



Article Info

Publish Date
30 Jun 2023

Abstract

This paper aims to describe Indonesia's public diplomacy strategy through culinary. Culinary as an instrument of diplomacy. Public diplomacy is an effective instrument to become a communication and investment tool for a country. This study uses a qualitative method based on case studies. This study uses secondary data and literature review data collection techniques. The results found that Indonesia carried out gastrodiplomacy using Indomie which was produced by PT. Indofood Tbk. Gastrodiplomacy was carried out by Indonesia to Nigeria because it saw an opportunity for a financial crisis in that country. Thus, Indomie can become one of the staple foods used by Nigerian people to maintain the stability of human security in the country. And Indonesia's strategy through 3 C + I. Indonesia uses listening, and advocacy, cultural exchange methods to achieve the expected targets and marketing in Nigeria.

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Journal Info

Abbrev

japs

Publisher

Subject

Arts Humanities Social Sciences Other

Description

Jurnal Asia Pasific Studies (JAPS) is published by International Relations Department of Universitas Kristen Indonesia (UKI). It is a bi-annual journal publishing articles on International Relations and Asia Pacific issues. The journal focused on multidisciplinary and pluralistic perspectives and ...