Indonesian Journal of Cultural and Community Development
Vol 14 No 2 (2023): June

Empowering Digitalization: Nurturing Content Creators for Enhanced Soft Skills

Suhendro Busno (Universitas Muhammadiyah Sidoarjo)
Moch Alfan Rosyid (Universitas Muhammadiyah Sidoarjo)
Ade Eviyanti (Universitas Muhammadiyah Sidoarjo)



Article Info

Publish Date
19 Aug 2023

Abstract

The burgeoning wave of digitalization has pervaded diverse sectors, catalyzing transformative impacts on economics, society, and education. This study investigates the pivotal role of content creators in propelling digital marketing endeavors, fueled by the amplification of internet accessibility and technological infrastructure. Leveraging the potential of this trend, a community service initiative was undertaken to impart soft skill training to students at SMK Muhammadiyah 1 Taman Sidoarjo. Employing a methodological approach encompassing content creator awareness, module development, laboratory training, and post-training assessment, this research seeks to equip students with essential competencies. Results showcase the potency of content creators as linchpins in the digital landscape, elucidating their significance in disseminating educational and engaging content. The implications of this endeavor reverberate globally, underscoring the critical synergy between digitalization and content creation for sustainable advancements across sectors. Highlight: Multisectoral Impact: Digitalization's pervasive influence across economics, society, and education drives transformative change. Content Creator Significance: Investigates content creators' pivotal role in fueling digital marketing via amplified internet access and tech infrastructure. Soft Skill Empowerment: Community initiative imparts crucial competencies to students, employing a structured methodology for effective learning. Keyword: Digitalization, Content Creators, Soft Skill Training, Internet Accessibility, Technological Infrastructure

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Journal Info

Abbrev

ijccd

Publisher

Subject

Humanities Languange, Linguistic, Communication & Media

Description

Indonesian Journal of Cultural and Community Development (IJCCD) is a peer-reviewed journal published by Universitas Muhammadiyah Sidoarjo three times a year (March, June, September). This journal provides immediate open access to its content on the principle that making research freely available to ...