Jurnal Riset Komunikasi
Vol 6 No 2 (2023): Agustus 2023

Artificial Intelligence Neutrality: Framing Analysis of GPT Powered-Bing Chat and Google Bard

Afgiansyah, Afgiansyah (Unknown)



Article Info

Publish Date
06 Sep 2023

Abstract

This study examined neutrality in Artificial Intellignce (AI)-based tools in information dissemination, specifically Microsoft's GPT powered Bing Chat and Google's Bard, across three geopolitical topics. The Gamson and Modigliani framing model was employed for evaluation of the AI responses. Results revealed that while efforts were made to maintain neutrality, subtle Western, specifically American, perspectives persisted in the narratives, challenging the prevalent perception of AI as a neutral technology. These findings indicate that geographical and cultural contexts of AI development may inadvertently influence narrative framing. The study emphasizes the need for incorporating diverse perspectives in AI development and further research into this sphere. Limitations include the interpretive nature of the framing model and potential influence of cultural and academic backgrounds.

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Journal Info

Abbrev

jrk

Publisher

Subject

Social Sciences

Description

Jurnal Riset Komunikasi (JURKOM) Print ISSN 2615-0875 | Online ISSN 2615-0948 is a scientific journal published by Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM) Riau Region. JURKOM focuses on communication issues in general including communication science, journalism, Public Relations, ...