Jurnal Bina Bangsa Ekonomika
Vol. 16 No. 2 (2023): Jurnal Bina Bangsa Ekonomika (JBBE)

PENGARUH MANFAAT DAN KEMUDAHAN PENGGUNA TERHADAP KEPUTUSAN NASABAH MENGGUNAKAN MOBILE BANKING BANK MANDIRI

Dina Marisa Lumbantoruan (Universitas HKBP Nommensen)
Anne Rumondang Malau (Universitas HKBP Nommensen)
Hanna Melani Damanik (Universitas HKBP Nommensen)
Leonardo Davidsi Sipayung (Universitas HKBP Nommensen)



Article Info

Publish Date
30 Aug 2023

Abstract

This study aims to determine the effect of benefits and ease of use on customer decisions to use Bank Mandiri Mobile Banking in Medan City. This research was conducted from August to September 2022 at Bank Mandiri Medan. This type of research is quantitative research using descriptive analysis. The population in this study is all customers who use Mobile Banking with a total of 4,103 customers.and the sample in this study is 100 customers from the population selected with Purposive Sampling Technique. Data collection was carried out using questionnaires using Likert scale measurements. The test of the research instrument used is a validity test and a reliability test. The data analysis technique used in this study is multiple linear regression analysis, namely Y = 0.921 + 0.351X1 + 0.465X2 + e. The results of this study show that: benefits have a positive and significant effect on customer decisions using Bank Mandiri Mobile Banking with a significance value of 2,206 > 0.30. Ease of use has a positive and significant effect on customers' decisions to use Bank Mandiri Mobile Banking with a significance value of 3,785 > 0.00

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Journal Info

Abbrev

jbbe

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Bina Bangsa Ekonomika (JBBE) teregistrasi dengan nomor p-ISSN: 2087-040X dan e-ISSN: 2721-7213. Merupakan Jurnal yang berisi artikel-artikel ilmiah yang meliputi bidang-bidang Ekonomi, Manajemen, dan Akuntansi yang dikelola oleh Lembaga Penelitian dan Pengabdian pada Masyarakat (LP2M) ...