Jurnal Al-Qardh
Vol 2 No 1 (2017): AL-QARDH

PENGARUH PERILAKU KONSUMEN DAN LABEL HALAL PRODUK MAKANAN RUMAH TANGGA TERHADAP KEPUTUSAN KONSUMSI DI PALANGKA RAYA

Rahmaniar, Rahmaniar (Unknown)
Farid, Fuad (Unknown)
Herliani, Yeni (Unknown)



Article Info

Publish Date
11 Jun 2017

Abstract

Every individual has different manners for making choices, including choosing a need and desire. In the modern world of today has come a wide selection of products both local and international standards one of which is a food product. Namely food production in the country for food products imported from abroad, as well as processed food products such as cottage industries. Existing halal label on food products would have been very impact and influence for consumers, particularly Muslim consumers are encouraged to consume Thayyib food and halal. For this study will focus on the effect of consumer behavior and halal label food products by household to consumption decisions in Palangka Raya (Student Association of Islamic Economics at IAIN Palangka Raya) to determine the effect of consumer behavior and halal label food products by households to consumption decision analysis techniques Correlation Product Moment using SPSS 18.0.

Copyrights © 2017






Journal Info

Abbrev

qardh

Publisher

Subject

Religion Humanities Economics, Econometrics & Finance Social Sciences

Description

Journal Alqardh published by Faculty of Islamic Economics and Business is aimed at being a medium for research results dissemination and scientific papers on the Indonesian economy and business among international academics, practitioners, regulators, and public. The Alqardh is issued two times ...