Jurnal Al-Qardh
Vol 4, No 1 (2019): AL-QARDH

ANALISIS LOYALITAS KONSUMEN PRODUK BERLABEL HALAL

Nurul Izzah Lubis (Fakultas Ekonomi dan Bisnis Islam IAIN Padangsidimpuan)

Article Info

Publish Date
14 Jul 2019

Abstract

This article aims to determine how much is the influence the product quality, brand image and halal label to consumer loyalty product of PT. Unilever Indonesia. The research method used is quantitative approach with multiple linear regression analysis. The research used primer and secondary data from consumer product of PT. Unilever Indonesia in Desa Hutaraja. The result of the research showed that there was the positif influence of product quality and brand image variable to the consumer loyalty product of PT. Unilever Indonesia in Desa Hutaraja. The result of the research also showed that there was not influence of  halal label variable to the consumer loyalty product of PT. Unilever Indonesia in Desa Hutaraja.

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Journal Info
Jurnal Al-Qardh
Website

Abbrev

qardh

Publisher

Institut Agama Islam Negeri Palangka Raya

Subject

Religion Humanities Economics, Econometrics & Finance Social Sciences

Description

Journal Alqardh published by Faculty of Islamic Economics and Business is aimed at being a medium for research results dissemination and scientific papers on the Indonesian economy and business among international academics, practitioners, regulators, and public. The Alqardh is issued two times ...