Al Tijarah
Vol. 9 No. 1 (2023): Al Tijarah | June

Determinant of Consumer’s Decision to Use Islamic Saving Account in Bank Syariah Indonesia Post Merger in 2021 Period

Apriliana Ika Kusumanisita (University of Darussalam Gontor)
Raditya Iqbal Anugrah (Unknown)
Muchammad Taufiq Affandi (Durham University)



Article Info

Publish Date
26 Sep 2023

Abstract

Increasing awareness about halal products  in the Islamic finance industry sector can encourage the development of Islamic economy and finance in Indonesia. The financial industry is a pillar of the national economy that is expected to advance the general welfare and global competitiveness, especially in Islamic banking which has contributed to economic growth in Indonesia. Theory of Planned Behaviour (TPB) is used to measure customers decision to keep saving in Bank Syariah Indonesia. The independent variables used in the study were trust, quality of service, religiosity, and Revenue Sharing, while the dependent variables used in the study were customer decisions to keep saving. The sample of this study was 120 respondents from Customers of Bank Syariah Indonesia located throughout Java Island. The results showed that Trust, Quality of Service, and Religiosity had no significant effect on the customer's decision to keep saving in Bank Syariah Indonesia, meanwhile revenue sharing has a significant influence on the decision of customers to keep saving in Bank Syariah Indonesia. 

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Journal Info

Abbrev

altijarah

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Al Tijārah (E-2528-2948 and P-2460-4089) is a semiannually journal published by University of Darussalam Gontor. In line with the objective of the university, the journal is committed to the development and promotion of contemporary issues in Islamic management and management in its broadest sense ...