<![CDATA[Twitter is often used as a source of public opinion and sentiment data for analysis, where the data can be used to understand public opinion about a topic. Sentiment analysis is widely used in various fields, one of which is in the marketing field. a company can carry out a sentiment analysis of the public figures they want to make Brand Ambassadors (BA), which later these sentiments can be taken into consideration for them to be able to determine the BA of their products. Sentiment analysis can also be used to distinguish the attitude of customers, users or followers towards a brand, topic, or product with the help of their reviews. Based on this, this study will analyze the sentiments of Twitter users towards music group BTS, using the Knowledge Discovery Database (KDD) research methodology, with 5 stages namely Data Selection, Data Preprocessing, Data Transformation, Text Mining and Evaluation. By using the Support Vector Machine (SVM) algorithm with a linear kernel, this study will do 3 scenarios with the distribution of training data and testing data 90:10 in scenario 1, 80:20 in scenario 2, and 70:30 in scenario 3. Confusion Matrix is used to evaluate the performance of the algorithm used and the results show that the best performance of the model formed is in scenario 1 and scenario 2.]]>
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