Journal of Economics, Business, Management, Accounting And Social Sciences
Vol. 1 No. 5 (2023): JULY 2023

PENGARUH GREEN MARKETING, GREEN TRUST DAN GREEN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK TUPPERWARE DI KOTA BANYUWANGI

Fernanda, Rena Aviolina (Unknown)
Sudirman, Rio (Unknown)
Purnomo, Teguh (Unknown)

Article Info

Publish Date
28 Jul 2023

Abstract

The purpose of this study is to see whether Green Marketing, Green Trust and Green Brand image influence purchasing decisions. This research is quantitative using purposive sampling method with a sample size of 72 respondents. The results of hypothesis testing show the findings of purchasing decisions partially influenced by Green Marketing and Green Trust variables regardless of the green brand variable, but simultaneously the Green Marketing, Green Trust Green Brand image variables affect product purchasing decisions.

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Journal Info
Journal of Economics, Business, Management, Accounting And Social Sciences
Website

Abbrev

jebmass

Publisher

PT. Putra Jawa Mulya

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Journal of Economics, Business, Management, Accounting And Social Sciences (JEBMASS) offers a theoretical and practical scientific discourse on accounting, business, management, and economic concerns. The themes covered in the articles published in this publication range from the outcomes of ...