Pengaruh Larangan Mudik Dan Pembatasan Sosial Berskala Besar (PSBB) Terhadap Penjualan Kerupuk Sanjai Di Kota Payakumbuh

Vicy Andriany (UIN Mahmud Yunus Batusangkar)
Tezi Asmadia (Universitas Islam Negeri Mahmud Yunus Batusangkar)
Hafifah Kamariah Putri (Universitas Islam Negeri Mahmud Yunus Batusangkar)

EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Vol 11 No 2 (2023)

The main problem in this thesis is the decline in sales due to the Large-Scale Social Restrictions (PSBB) policy and a prohibitions going home that occurred in the city of Payakumbuh. The purpose of this discussion is to know the effect of Large-Scale Social Restrictions (PSBB) and a prohibition on the sale of sanjay crackers in the city of Payakumbuh. The type of research that the author uses is field research with a quantitative approach. The data collection technique that the author uses is using interviews and questionnaires. Data management is done by using a statistical application, namely the IBM SPSS V16 application. From the research that the authors did, it can be concluded that Large-Scale Social Restrictions (PSBB) and homecoming bans affected sales of sanjay crackers in Payakumbuh City. Influence level Large-Scale Social Restrictions (PSBB) and a ban on going- home sales of sanjay crackers in the city of Payakumbuh amounted to 57.7%.