International Journal of Applied Business Research
Vol 5 No 02 (2023)

What Factors Affect the Intention of Using Islamic Mobile Apps? An Analysis Using the UTAUT-2 Model

Ivan Alviyana (Department of Business Administration, Politeknik Negeri Bandung, Indonesia)
Lina Setiawati (Department of Business Administration, Politeknik Negeri Bandung, Indonesia)



Article Info

Publish Date
16 Jul 2023

Abstract

The use of Islamic applications in the current digital era has grown rapidly since users can access anything and everything with just a few clicks. The market potential of M-Productivity applications in Indonesia is large since this country possesses the largest Muslim population in the world with more than 200 million Islam believers. However, this chance seems to be neglected by application developers in Indonesia. This study attempts to investigate the factors that influence consumer intentions to use Islamic M-Productivity applications by employing the UTAUT 2 model as the research model. A self-administered questionnaire was distributed, and 320 valid responses were generated from Muslim users who have or are currently using Islamic M-Productivity applications. PLS-SEM was applied as a data analysis technique to examine the hypotheses of this study. The results explain that performance expectancy and habit significantly influence a person's intention to access Islamic M-Productivity applications. In addition, this study theoretically enriches the literature on consumer intentions to use Islamic mobile applications and their factors.

Copyrights © 2023






Journal Info

Abbrev

ijabr

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

The International Journal of Applied Business Research (IJABR), an academic journal in the field of business, published by Bandung State Polytechnic, Indonesia. This OPEN ACCESS Journal is intended to foster and stimulate the exchange of discourses on applied business research issues among ...