Journal Competency of Business
Vol. 7 No. 1 (2023): Journal Competency of Business

PENGARUH KEPERCAYAAN DAN KEPUASAN ANGGOTA TERHADAP LOYALITAS ANGGOTA KSPPS

Kuncoro, Kuncoro (Unknown)
Prasojo, Eko (Unknown)

Article Info

Publish Date
27 Jul 2023

Abstract

This study aims to determine the effect of trust and member satisfaction on member loyalty of KSPPS Tamzis Bina Utama, Godean Branch, Yogyakarta. The population used in this study were all members of Tamzis Bina Utama, Godean Branch, with a sample of 150 respondents. The sampling technique used convenience sampling technique. Data collection techniques using observation and a list of questions. The data analysis method used is validity and reliability test, classic assumption test, multiple regression analysis, hypothesis testing. The results of this study indicate that trust and satisfaction simultaneously have a positive and significant effect on the loyalty variable.

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Journal Info
Journal Competency of Business
Website

Abbrev

JCoB

Publisher

Universitas Cokroaminoto Yogyakarta

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Journal Competency of Business is a peer-reviewed journal published twice a year (July and December) by the Management Study Program at Universitas Cokroaminoto Yogyakarta. Journal Competency of Business discusses management and business broadly and its applications, especially for research relevant ...