Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik
Vol 2, No 2 (2023): KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik

Strategi Komunikasi Pariwisata Dalam Meningkatkan Minat Pengunjung Destinasi Wisata Alam Gomara Swiss Kabupaten Labuhanbatu Utara

Nia Lestari (Universitas Muhammadiyah Sumatera Utara)



Article Info

Publish Date
01 Aug 2023

Abstract

This research examines how the process of Tourism Communication Strategy In Increasing Visitor Interest In Gomara Swiss Natural Tourism Destinations In North Labuhan Batu Regency. This Research was conducted to find out how the Tourism Communication Strategy in Increasing Visitor Interest in the Swiss Gomara Natural Tourism Destination of North Labuhan Batu Regency. This techniques used are interview, observation and documentation techniques. The theory used in this research is Aidda Theory. The sources in this study amounted to 6 (six) people who were Tourism Managers as a unit of Village-Owned Enterprises (Bumdes Serumpun Simonis), Head of Simonis Village Chairperson of the Village-Owned Enterprises unit (Bumdes Serumpun Simonis) and 4 (four) visitors to Gomara Swiss natural tourism. The result of this study indicate that the tourism communication strategy in increasing visitor interest in Gomara Swiss natural tourist destinations has been carried out well, the need or expansion of cooperation between the management, te Tourism Office, private investors and the community so that the strategies that have been set can run according to careful planning and management to improve the quality of security, comfort and service in order to increase visitor interest

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Journal Info

Abbrev

keskap

Publisher

Subject

Social Sciences

Description

Jurnal Keskap merupakan jurnal yang menggunakan model peer review yang dapat diakses secara online. Tujuan Keskap adalah menerbitkan jurnal yang memuat artikel-artikel berkualitas yang mampu menyumbangkan pemikiran secara teoritis dan empiris untuk kemajuan teknologi dan pendidikan. Tulisan-tulisan ...