IAES International Journal of Artificial Intelligence (IJ-AI)
Vol 12, No 4: December 2023

Classification and visualization: Twitter sentiment analysis of Malaysia’s private hospitals

Khyrina Airin Fariza Abu Samah (Universiti Teknologi MARA)
Nur Maisarah Nor Azharludin (Universiti Teknologi MARA)
Lala Septem Riza (Universitas Pendidikan Indonesia)
Mohd Nor Hajar Hasrol Jono (Universiti Teknologi MARA)
Nor Aiza Moketar (Universiti Teknologi MARA)



Article Info

Publish Date
01 Dec 2023

Abstract

Malaysia has many private’s hospitals. Thus, feedback is important to improve service quality, becoming reviews for other patients. Reviews use the channel service provided on social media, such as Twitter. Nevertheless, online reviews are unstructured and enormous in volume, which leads to difficulties in comparing private hospitals. In addition, no single websites compare private hospitals based on users’ interests, bilingual reviews, and less time-consuming. Due to that, this study aims to classify and visualize the Twitter sentiment analysis of private hospitals in Malaysia. The scope focuses on five factors: 1) administrative procedure, 2) cost, 3) communication, 4) expertise, and 5) service. Term frequency-inverse document frequency is used for text mining, information retrieval techniques, and the Naïve Bayes, a machine learning algorithm for the classification. The user can visualize the specified state’s private hospitals and compare them with any selected state. The system’s functionality and usability have been tested to ensure it meets the objectives. Functionality testing proved that the private hospital’s Twitter sentiment could be predicted based on the training and testing data as intended, with 77.13% and 77.96% accuracy for English and Bahasa Melayu, respectively, while the system usability scale based on the usability testing resulted in an average final score of 95.42%.

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Journal Info

Abbrev

IJAI

Publisher

Subject

Computer Science & IT Engineering

Description

IAES International Journal of Artificial Intelligence (IJ-AI) publishes articles in the field of artificial intelligence (AI). The scope covers all artificial intelligence area and its application in the following topics: neural networks; fuzzy logic; simulated biological evolution algorithms (like ...